University of Texas at Austin
McCombs School of Business McCombs School of Business

Marketing at the university of texas

Master Science Marketing

The Texas Master of Science in Marketing (MSM) program is the pivotal degree that transforms students' existing critical thinking skills into applied analytical training. By leveraging our research-based institution and industry leading expertise, we prepare our students for a career in a new economy—a world where data, decisions and action are intertwined. Our students will be equipped with the technical skills necessary to transform data, gather insights and develop meaningful marketing solutions. 

Things to know about the program:                                                                                                

  • Duration is 10 months from July to May 
  • Cohort style classes to enhance faculty to student interaction 
  • Fast-paced theoretical training paired with rigorous data analysis courses
  • Capstone course available in the Spring for students to showcase their skill sets to our corporate partners
  • One-on-one career coaching available for all MS degree Marketing students, including career exploration, mock interviews and company treks

With the help of our industry-designed curriculum, award-winning research faculty, vibrant city life and capstone courses with innovative firms, we set up our students for a premier, well-rounded graduate degree. No work experience is required to qualify and the program is open to all majors. 

MSM Academics   MSM Admissions    Download the MSM Overview

Take the Next Step

Master Science Marketing Info

Attend an Info Session 

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Can't make it for an info session? Watch an archived session at this link!

Speak with an Advisor! 
Office Hours: Wednesdays 2-4 pm
GSB 5.135

MSM Career Services

Students in the Texas MSM program have access to one of the most prominent Career Services departments The University of Texas has to offer. From evaluating potential career paths to writing great resumes to connecting with employers at networking events, our team is there to help you on your way to the position that fits you best.

Learn More about MSM Career Services

Contact Us

Krista Carver, Senior Academic Program Coordinator